No one likes waiting on the phone for customer support. Its always a miserable experience, and EE thinks its one customers will pay money to avoid. The UK carrier now offers callers the option of forking over 50 pence (roughly $0.83 USD) to jump ahead of everyone else waiting to speak with a representative. And what does that money go towards? Improving EEs customer service, of course. It will help the company open more support lines and thus, in a perfect world, cut down the wait for everyone — whether theyre paying to cut the whole line or not.