There are few things as despised as celebrity apps. Vanity apps are largely viewed as shameful sidekicks of the app market – expensive productions that may make a few bucks for the app vendor, but practically never bring in real revenue. But in July 2014, Kim Kardashian changed the game. Her new app is so popular that it has boosted the share price of Glu Mobile by 50% since June, adding more than $100 million to its market cap. It is causing the app industry to reevaluate the whole celebrity app niche — not because it is interesting or innovative, but precisely because it is so shockingly banal. Kim Kardashian: Hollywood is essentially a very simple role-playing game without any strategic
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