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Swiss watchmakers still think they’re too good for Apple

05
Jul
2014

Amazing but true: We may have found a group of people snootier than diehard Apple fanboys. CNBC reports that Apple has been desperately trying to peel executives from Swiss watch manufacturers away from their current jobs but has had a very hard time doing so because many Swiss watch executives don’t want Swiss watches’ reputations to be “tainted” by Apple. “For sure they are trying to approach the Swiss manufacturers, but the Swiss have got no great interest in working with Apple – if you are a luxury producer and you cooperate with Apple, you have got a dilution,” Bernstein luxury goods analyst Mario Ortelli tells CNBC. “They do not want to create a device like the iPhone, the iPhone is

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