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Video: The follow-up to Apple’s best-ever commercial was its worst-ever commercial

11
Feb
2014

Just about every Apple fan out there will happily recall Apple’s iconic 1984 television commercial, which many still refer to as Apple’s best advertisement of all time. We discussed the ad recently when Apple celebrated the Mac’s 30th anniversary, and it’s hard to deny that the spot really hit home and gave the Mac a powerful jumping off point. But far fewer recall the follow-up to Apple’s 1984 ad, which first aired during the Super Bowl the next year and was easily one of Apple’s worst commercials of all time. Titled “Lemmings,” the ad debuted during the 1985 Super Bowl and sought to once again find the success that Apple’s Super Bowl ad saw the previous year. It did not.

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