Californians regularly opt-out of companies selling their personal information, with “Do-not-sell” being the most common CCPA right exercised, happening nearly 50% of the time over access and deletion requests, DataGrail’s Mid-Year CCPA Trends Report shows. Consumer rights under CCPA The California Consumer Privacy Act gives California residents the right to: Know what personal data businesses […]
Although consumers remain concerned about sharing personal data with companies, the results of a Privitar survey highlight an opportunity for businesses to take a leadership role and build brand loyalty by protecting their customers. The report found that more than three-quarters of respondents are concerned or very concerned about protecting their personal data, with 42 […]
A landmark privacy rights bill took effect Jan. 1, 2020 in California and will have broad implications for U.S. consumers and businesses. The California Consumer Privacy Act (CCPA) mandates strict requirements for companies to notify users about how their user data will be used and monetized along with giving them straightforward tools for opting out. […]
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