Placed is a new $2.99 iOS 7 application that aims to help users automate some of their various activities while at home with help of Bluetooth LE-based iBeacons. By placing iBeacons inside the house, an iPhone could automatically pick up a signal when in their proximity and automatically launch an appropriate application the user may want to access. Placed could trigger a remote app when the user is near an Apple TV, a timer app when a user is in the kitchen or a weather app when he or she is next to a closet, for example. Other apps or web pages can be paired with different iBeacons smartly placed around the hose. However, there’s one major “issue” with the